Tea With Leo Babauta and Jesse Jacobs Part II

View of the San Francisco Bay

View of the San Francisco Bay

Our discussion over tea and chocolate continued into the afternoon. Here is what we covered.

Making declarations and logging progress as a way of holding yourself accountable. Leo made the excellent point that telling other people about your goals is a great way to start holding yourself accountable. You can go as far as asking someone to track your progress with you, or keep it as simple as sharing your projects with someone. If you know that even just one other person will be following up with you, you increase your chances of sticking to your word. There are many ways to go about this, many of which I have discussed with Stevo and written about here on my blog. Habit change is a tricky thing and everyone knows we get by with a little help from our friends.

When we experience hope and fear it is because we are attached to outcomes. When Leo said this, I had an “Ah ha!” moment. It seems so simple, but I don’t normally think about my hopes and fears this way. I feel that it is a good reminder of the stories that we are telling ourselves and how we often embellish the outcomes before they have happened. It is refreshing to step back and ask ourselves what we fear about a particular outcome or why we are hoping for something. Then take it one step further and realize we will be OK regardless of what happens.

5 word business plan. An “ah ha!” moment wrapped into a gold nugget right here. This is what my post “Confused? Contribute!” is all about! A simple 5 word business plan. Here it is: How Can I Help You? Run with this.

Whisper marketing. If I haven’t yet mentioned BlogcastFM one hundred times, let me continue to work towards that number. Leo and Jesse both spoke to marketing and getting the word out about what they do. They both prefer to practice gentler kinds of advertising, relying mostly on word of mouth and slow community building techniques. The reason I bring up BlogcastFM is because that is immediately what came to mind when they said “whisper” marketing. Srini, the co-founder and host of the show, asks all his interviewees how they stand out in a world with so much noise. Well, it isn’t by talking louder.

How to title blog posts. Leo has blogging down to an art. He’s very good at what he does and that’s why I attended this event. Here are some bread and butter techniques for titling your blog. First, your title must convey a benefit. Second, it must instill curiosity. Do this in 5 words or less if you can. Some things to think about: Why is what you are writing about a problem? Why should your readers care? Give them a reason! What is the solution? Make sure you include an actionable item to effectively close the post. This builds attention and trust.

Post regularly. From my understanding, it matters less how often, just keep it regular. Once a week, once a month, 4 times a year…

Give away your secrets! Making yourself vulnerable and sharing deepens your relationship to readers by building trust and providing resources. Leo really drove this one home and I think it is a special edge to any blogger. It’s scary to share ourselves with the world. It shows when we do. Really amazing things happen when you share things with others.

The tea and chocolate were incredible and the company was awesome. I have a lot of work ahead of me and attending Mindful+Entrepreneur is motivating me to get my ass in gear. Cheers to taking it to the next level!

A dog riding a skateboard. Practice really pays.

A dog riding a skateboard. Practice really pays.

P.S. To make it really clear – What is a problem that you have? You are trying to improve your blog but you don’t know how. What’s the solution? Simple homework: post regularly. Make a schedule. Right now.

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